Sean Comb or P. Diddy Buys Enyce

Sean Comb, P. Diddy or Puffy or whomever he is this week Buys Enyce for a cool 20 million. Chump change if you ask me for Diddy right? Liz Claiborne was the seller and believe it or not, they had bought Enyce for 114 million around 5 years ago. That’s one hell of a bargain for Diddy.

Diddy explains his purchase:

“Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”